Traditions

Herbal Tea Museum

Herbal Tea Museum

TOKYO, April 10, 2019 / PRNewswire/ — On April 9, the Japanese capital hosted a field presentation of the Great Bay Area of Guangdong, Hong Kong and Macau, aimed at promoting the project in the international arena. Among the participants of the event was a delegation led by the Governor of the Chinese province of Guangdong, Ma Xingrui. On the same day, the launch ceremony of the foreign project of the museum of herbal tea of the Wang Lao Ji trademark of Guangzhou Pharmaceutical Holdings (GPH) took place. The presentation of the project was held under the slogan” The culture of prosperity unites the world ” (Connect the World through the Auspicious Culture). This initiative demonstrated the company’s commitment to advancing the development of the Greater Gulf region from both an economic and cultural perspective, as well as its strong commitment to its own global strategy.
Created in 1828, the Wang Lao Ji brand, which has become a true pioneer in the Chinese herbal tea industry, enjoys the fame of a healthy product made from natural plant components in its homeland. The multimedia exhibition of the Wang Lao Ji Museum in Tokyo, which is scheduled to open at the end of 2019, will tell about the history of herbal tea. Japanese friends can not only taste a traditional Chinese drink, but also feel all the charm of Chinese culture, where history is harmoniously combined with innovation.
Four months ago, the Wang Lao Ji brand opened its first foreign museum in Manhattan. Having firmly established its position in New York and Tokyo, as well as taking advantage of the opportunities offered by the Belt and Road Initiative and the Greater Gulf Project, the time-tested brand intends to continue to bring grace to the world, becoming an international leader in the soft drinks industry along the way.
Initiated by the Guangdong food industry giant, the overseas Museum project serves as a platform for foreign exchange and promotion of traditional Lingnan and Chinese culture. Over many years of development, the company’s distribution network in the land of the rising sun has managed to cover the main cities of Japan, where a large Chinese diaspora lives. Today, the brand’s products are represented in Tokyo, Osaka, Chiba, Yokohama, Kobe and Okinawa. Japan is Wang Lao Ji’s largest export market in East Asia.
The optimized model of foreign trade allowed the brand to sell its products in 60 countries and regions on five continents of the globe through millions of retail outlets.
During the presentation of the project, Wang Lao Ji held an event to expand cultural exchange between China and Japan under the thematic title “Culture and Craftsmanship: the culture of Chinese herbal teas – traditions of health and prosperity”. Scientists and specialists in the traditional culture of both countries, as well as representatives of the brand, exchanged their views on Chinese tea traditions and their unique beneficial effect. They also discussed ways to promote the brand in the global market by enriching the corporate culture.
In order to gain an in-depth understanding of the Wang Lao Ji tradition and the Chinese culture of well-being among Japanese consumers, the company also initiated a campaign to find brand ambassadors during the presentation.
“With a good understanding of the philosophy of Chinese firms, we can tell you a lot about China,” said Li Chuyuan, President of GPH. “In the future, Wang Lao Ji will continue to create products that are based on the principles of our traditional culture, bringing the world together and increasing its presence in the global herbal tea industry. In this way, we will ensure prosperity not only for our brand, but also for the entire Chinese culture.”